Persil and Roald Dahl’s Messy Adventure

User interface design for iOS app inspired on Roald Dahl’s tales.
Designed while working at Architect, for Persil, Unilever.

My messy adventure is a children's storytelling app campaign created by the partnership between Roald Dahl and Persil. With the focus on taking children outside under supervision, "My messy adventure" was created to allow children to play using a smartphone or tablet.

The app consists in a story built step-by-step by the user. Using Roald Dahl's characters and Quentin Blake's illustrations and style to build the visual spectrum of the app, allows children to feel more engaged with the story and excited about getting involved in the process.

Date: May, 2015
Client: Persil & Roald Dahl
Agency: wearearchitect.com