Samsung Galaxy SII Hologram

Created for the Samsung Galaxy S II release in Portugal, the hologram display animation was meant to develop and reflect the four concepts of the mobile phone: slim, fast, vivid and rich. Taking this four concepts as starting points 4 animation were created and merged into a video and displayed as an hologram in the stores selling the new phone.

photos-event.png

The hologram is a box with a screen inverted, reflecting on the glass. The video needs 3 different views: the front view, right and left hand side views - in this specific case, the Samsung SII views.

perspective-screens.png

Each view then needs to be synchronised with the other two and aligned with the position of the object placed inside the box. That allows the hologram to look realistic and alive inside the box.

samsung_galaxy_animation.png

Date: July, 2011
Client: Samsung Portugal
Agency: www.gemadigital.com